Video Development

For the last few days our group has been working on making the promotional video. Prior to the filming our group had already written up a detailed storyboard with a clear script. We planned it to be a manual motion graphics, to go along with our playful interactive theme.

The filming took place in the photography studio for the best possible visual quality. We decided to record the audio file after filming, since the camera’s sound quality wasn’t great. 17454771_1761518510530801_1118172439_o

Once everything was filmed, three of our designers sat down and edited everything. We fiddled with both the visuals and the audio files, cutting out the best parts of both files and lining up the sound to match the visual context. Utilising the editing options, we intensified the lighting to enhance the general clarity of the video.

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The last thing we did was to select the music for the background. We had a few song options, but in the end we decided to go with ‘Me and Julio Down by the Schoolyard’ by Paul Simon. Once the video is done, our group will work on incorporating this video into our website and our our social media to further extend our branding.


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